Google's Android One initiative aims at boosting sales in emerging markets through affordable pricing and quality software.
With a price target of $100, the company has partnered with Indian OEMs Spice, Karbonn and Micromax. The Spice Android One Dream Uno is the cheapest at Rs 6,299, followed by Karbonn Sparkle V at Rs 6,399 and Micromax Canvas A1 at Rs 6,499.
Android One smartphone from Micromax for under $100 (Rs 6499)
The Android One, the new low-cost smartphones, according to Google will be available in India this autumn. Later followed by other countries. Away from this, it has not let Google take to present the first smartphone of the Android-One series: In addition to a screen with 4.5-inch diagonal, which has listed as an example model from the Indian manufacturer Micromax including through country-specific features such as an SD card slot and FM radio and the ability to operate two SIM cards. The trick: The price of Android One smartphones of Micromax is Rs 6499, approximately $100. In addition, the company Micromax, Karbonn and Spice are among the Indian hardware partners for Android One.
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| Micromax Canvas A1 |
Stock Android as a base
According to Sundar Pichai, senior vice president of the company, a number of reference platforms are planned as part of Android One. It selects Google together with contractors, the optimal components that are suitable for "high-quality smartphones of next generation." The result is ultimately a ready-made platform for manufacturers who can then bring in a very short time new smartphone models on the market. On the software side will basically use a largely unchanged Stock Android "Android One" and provide regular updates, as is the case on the Google Play Edition and Google Nexus smartphone. Regardless provides manufacturers the option open to install their own apps on the devices. However, users should be given the right to delete these apps.
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| Micromax Canvas A1 |
Next five billion users
According to Sundar Pichai, senior vice president of the company, you want to win with this project, "the next five billion users" for smartphones. Google's goal is clear: Everyone should be able to have an Android phone, and thus be a Google customer. However, now announced Android Reference Platform One is also a reaction to providers such as Mozilla, whose Firefox mobile operating system OS already is used in devices for under $100.
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