As Facebook forced it's users to use messaging with an additional app, many were dissatisfied. Now the plan behind the step is revealed.
Messenger is an all-round communicator
It's clear that Facebook is expanding its short message service Messenger with new features with shortcuts to simplify with other apps sharing animated images, videos and other multimedia content.
Chat, Advertise and Buy
In addition, companies can communicate with their customers via messenger. For example, online retailers could send the shipping information to buyers over Facebook.
With its expansion plans Facebook wants to make its users to spend more time on their platform and move parts to their daily communication, for example, from the email in the messenger. Facebook has about 1.4 billion worldwide users, the messenger with 600 million users.
360 Degree videos and nonstop playback function.
The Facebook users get a new video player. The Facebook is increasingly offering to upload videos directly to itself and thus enters into competition with the Google's YouTube. In addition, video advertising is becoming the focus and app developers get free software tools to evaluate the activity of its users.
Posts
